Culture Hive Small Scale Development Programme

La Serenissima took part in the Culture Hive Small Scale Development Programme organised by the Arts Marketing Association, supported by Arts Council England. The course focused on building a realistic marketing plan to develop audience engagement. The 3 day programme brought together a large number of touring organisations (such as La Serenissima) as well as regional promoters and arts centres who all face similar challenges from the sector. It was a fantastic event and we will be developing plans to spread our vision more widely over the coming months with the support of online coaching from the AMA. Watch this space!


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